An Inexpensive Marketing Idea!

9:32 AM

Sometimes thinking outside of the box, or in this case, the closet, can be a very good thing! I want to share an inexpensive marketing idea that my husband, Chris, came up with - I have an opportunity to display my work at a local business, The Compounding Shop of Riverview, but space is a bit limited. They have one of my paintings on display, but I wanted to make more of an impact than just the one painting.

Chris and I had kicked around various ideas and nothing really seemed to fit the bill - too complicated to manage, too fussy, and then not too long ago we cleaned out our foyer closet as we were installing new flooring. Chris came across some frames I had purchased to create a family photo display but never got around to doing.

Chris called me over, and said "What about using these to display your paintings? You can include your website and contact info, it's a nice, clean look, a bit understated so that the work shows well, and we can put your business cards near by?!!" I thought it was a fabulous idea! Yippee skippee!! Problem solved!

I purchased the frames from Bed, Bath and Beyond with their 50% off coupons and I created the images to fit the 4" x 6" (10.16 cm x 15.24 cm) image area, printed them out on 8.5" x 11" (21.59 cm x 27.94 cm) paper and then cut them to size. It would be easy to duplicate this idea even if you doesn't have a color printer by taking any images to a photo kiosk at the mall or drugstore and have 4" x 6" photos made. Then print out any contact info on a black and white printer. Kinko's or another copy shop may also be able to help with color copies, etc.

This idea is very handy if the work you're is creating mostly commissions and you don't keep the paintings for very long, if you are just starting out and do not have a lot of paintings to display, you want to display your work at several locations all at once or if the work is selling faster than you can create it! This may also be a good way to approach a business about displaying your work as the overall size of the display is 11"x 23" and can be hung vertically or horizontally. Without a big space requirement, more businesses are likely to play with you!

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